Explain your product in under 1 minute.

Launch videos for B2B software companies still explaining their product with homepage copy, decks and demo calls. We find your positioning, then turn it into one film.

See pricingTell us what you’re launching

Positioning, script, music and sound included.

Who it’s for

B2B software companies with a product that takes a paragraph to explain.

You’re the founder or you run marketing.

You can say yes without a committee, and you’ll be the one posting it.

Your product is live and your brand is set.

You know what it does and who it’s for. We turn that into a minute or less.

You explain it by hand today.

Homepage copy, a deck, a demo call. You know launch videos exist. You just don’t have one yet.

Not for you if you need a film crew, actors, a hand-drawn character story or a TV spot. Studios are right for that, and we’ll say so.

How you explain it today

A paragraph, a deck or a call. All of them need more time than a buyer gives you.

Explaining it the way you do today

  • A homepage that has to be read to be understood
  • A deck that gets saved for later
  • A demo call before anyone knows what it is
  • Everyone on the team explains it differently
  • The pitch only works when you’re in the room

With AURIS

  • Understood by watching, in under a minute
  • Watched before the reply is typed
  • Understood before the first call
  • One positioning, agreed once, said the same way everywhere
  • Works when you’re not there: forwarded, embedded, looping

Positioning first. Then the film.

1
You tell us

A short call or a few lines about the product.

2
We find your positioning

Who it’s for and the one thing to say. You approve it first.

3
We make the film

Scripted, designed and scored in your exact brand.

4
You receive it

A file, ready to post. Tell us what to change.

Recent work

Watch a few. Sound on.

Use cases

One minute of film. Eight jobs.

Everywhere your product has to be explained.

1
Sales forwards it.

Watched in a minute, then forwarded to the person who signs.

The buyer’s boss hears your pitch in your words.

Main film, with sound
2
The top of your homepage.

It plays by itself above the fold.

Visitors get the product before they scroll.

Silent cut, autoplay
3
Launch day.

One asset for LinkedIn, X and Product Hunt.

The launch looks the same everywhere.

Main film, square and vertical cuts, stills
4
The first line of a cold email.

A link that shows the product.

Shorter email, clearer ask.

Main film link, poster frame as the thumbnail
5
The investor update.

Open the deck with it.

The meeting starts at traction.

Main film, 4K master for the big screen
6
The booth screen.

Loops silently behind you at a conference.

People walk up knowing what you do.

Silent cut, on a loop
7
The welcome email.

New sign-ups see what they just got.

The rest of their team sees it too.

Main film, or a short feature film from the Launch set
8
The job post.

The company in under a minute.

Candidates arrive understanding the product.

Main film
Your positioning, worked out firstUp to 60 secondsDelivered in daysLength adjusted to fit your story16:9, delivered in 4KMusic and sound made for your cutA silent cut for autoplayBuilt in your exact brandScript written for youOn-screen text, readable with sound offA poster frame for the thumbnailStill frames for your launch postsSquare and vertical cuts on requestMP4, ready to upload anywhere
Pricing

One minute that explains your product. One flat price.

One
$1,500

One launch video.

  • Your positioning, found first
  • Up to 60 seconds, delivered in 4K
  • Music and sound made for your cut
  • A silent cut for autoplay
  • A poster frame for the thumbnail
Launch set Best value
$3,500

Three videos. The main film, plus two short ones for features or for your sales team.

  • Everything in One, three times
  • Square and vertical versions of each
  • Still frames for your launch posts
  • $1,000 less than buying them one by one
Monthly
$2,500/month

Two new videos every month, for teams that ship often.

  • A film for each release or feature
  • Your brand set up once, reused every month
  • First in the queue
  • Pause or cancel any time

Everything is already in the price.

One price, paid once. Then it works on your homepage, in your sales emails, on launch day and in every deck after that.

Frequently asked questions

How long is a video?

Up to 60 seconds. If your story needs a little more or a little less, we adjust the length at no extra cost.

We’re not sure how to position the product. Is that a problem?

No, that is part of the work. Before the script, we work out who the product is for, what buyers compare it to and the one thing to say, and you approve it as a single paragraph.

What do you need from us?

A short call or a few lines about what the product does, who it’s for and what you’re launching. We write the script, so there is no brief to fill in.

Will it look like our brand?

Yes. It is built in your exact fonts, colours and wording, with your real product on screen.

Do we need to license the music?

No. Music and sound are made for your cut, so there is nothing to license on any channel.

What files do we get?

A 16:9 MP4 in 4K with sound, a silent cut for autoplay, a poster frame and still frames. Square and vertical versions are available on request.

Can we ask for changes?

Yes. You watch the cut, tell us what to change, and then you get the final file.

What don’t you do?

Film crews, actors, hand-drawn character stories and TV spots. A studio is the right choice for those.

What if we only need one video?

That’s the One plan: $1,500, paid once.

Tell us what you’re launching.

You’ll hear back with what your video would cover and when you’d have it. Or write to hello@auris.agency.

Got it. You’ll hear back from hello@auris.agency with what your video would cover and when you’d have it.

AURIS · hello@auris.agencyExplain your product in under 1 minute